Fighting fungibility, changing the definition of marketing and putting Dylan against the Monkees: Colin Marshall talks to writer, speaker and “Agent of Change” Seth Godin

Speaker, writer, blogger and entrepreneur Seth Godin, having already built a large body of published work on the nature of ideas, how they’re conceived, how they’re spread and how they’re executed, has expanded his intellectual purview with his new book Linchpin. Extending the thoughts and observations he applied to marketing in books like Purple Cow and All Marketers are Liars, his latest work examines how individual human beings, not corporations or organizations, can most fruitfully practice their art in the transforming information economy. Colin Marshall originally conducted this conversation  on the public radio program and podcast The Marketplace of Ideas. [MP3] [iTunes link]

The transcript of the interview can be found at 3QuarksDaily.  It is a great interview.


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