Recently, Seth shook the medias saying that he was going out of traditional marketing.
Linchpin will be the last book I publish in a traditional way.
What do you think he will build in the future ?
To base your reflexion, you can explore :
So What Do You Do, Seth Godin, Author and Marketing Guru?
After churning out 12 books, the bestselling author details why he’s giving up on traditional publishing
Jeff Rivera – August 25, 2010
Seth Godin – August 23, 2010
New York Times Bestseller Seth Godin to No Longer Publish Books Traditionally
Jeff Rivera – August 20, 2010